Philipp Lenssen reports that Google introduced a new feedback request for the ads it displays. Can this be considered a new parameter to measure ad and consumer relevance?
A “Was this link useful” option appears when an ad is clicked and the back button pressed. You may choose “Yes” or “No” answers.
In my opinion this new feature will be one more component of the quality scoring of Google ads (Quality Index).
And, don’t forget, this will also be one more cause of click fraud 
3 Responses to “Google’s New Mechanism to Measure Ad Relevance”
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June 7th, 2006 at 6:54 pm
Googles New Mechanism to Measure Ad Relevance…
Google introduced a new feedback request for the ads it displays. Can this be considered a new parameter to measure ad and consumer relevance? A Was this link useful option appears when an ad is clicked and the back button pressed. You may choose Yes o…
June 8th, 2006 at 12:43 am
I think this is a great feature, but fear it will allow additional click fraud go undetected, and spammers will have people or bot’s abuse it. If Google has the proper safeguards, I think it ill be very useful in adding a ‘human’ relevancy component to the AdQuality Algorithm (QI) - Only time will tell…
June 17th, 2006 at 4:11 pm
[...] Google’s Quality Index History: Looks like Google has always been refining their ‘Quality Index’ or QI scoring algorithm, as evidenced with their recent additions of the ‘back relevancy’ survey and now scoring the paid advertisers website landing page on a myriad of additional ‘undisclosed’ conversion metrics. [...]