Yahoo advertisers, keep an eye on your email! Yahoo has announced the intention to launch new Sponsored Search later this year and will notify its users about any changes and innovations via email.
The survey Yahoo conducted to determine which changes are most desired by advertisers lead to plans of such updates as
- redesign of control center;
- faster ad launches;
- geo-targeting of the ads;
- improvement of given estimates;
- easy campaign setting, scheduling, setting different budgets for different parts of the campaign
We are looking forward for Yahoo to make its advertising management at least a bit faster and more convenient.
2 Responses to “5 Services That Yahoo Is Planning to Introduce to Sponsored Search”
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July 11th, 2006 at 7:15 am
[...] Well, along with advertising account interface redesign already claimed Yahoo this change may make Yahoo Search Marketing not only more easy to use and manage but also more cost effective. From our end we have no choice but wait till these changes implemented! [...]
July 25th, 2006 at 3:01 am
[...] Announced to be launched in the 3rd quarter, Yahoo new ad system aka Panama is estimated to be implemented only in the 4th quarter. [...]