With Google breaking away from the pack does Microsoft have any chance to compete? Well if Microsoft acquires Yahoo they do. Here are ten reasons why they will acquire Yahoo in 2007.
Here are ShoeMoney’s Top 10 reasons why:
1. The search algorithm… duh… Microsoft’s horrid search algo is by far the single biggest problem that Microsoft has right now. The problem is that when there is no users using the search engine then there is a ton of ads that never are shown. If Microsoft were to acquire Yahoos search algorithm this would be a GIANT step in getting users back.
2. Overture Yahoo Search Marketing. Microsoft used to broker every through the company formally known as overture. for showing ads on msn.com search. They are now trying there own company but its chugging along at a very slow pace. Most advertisers like Microsofts Adcenter but agree there is just not enough volume from its search engine (see #1).
3. Yahoo Publisher Network - YPN IMO is the best contextual advertising network there is. They have a great quality control team and also a REAL PHONE NUMBER THAT REAL PEOPLE ANSWER if you have contextual questions. Nobody provides the level of customer support in regards to contextual advertising that Yahoo Publisher Network does.
4. Flikr - Again Microsoft may have a similar product but the volume is here. Boom another zillion people to market to.
5. del.icio.us - While Google is signing up or buying all the 2.0 advertising space Microsoft can acquire a huge name right here.
6. The People - Microsoft has tons of stale old people who do not understand this new industry. They are starting to just now contribute to rival open source projects like Zend and Mysql. Acquiring Yahoo people like Jeremy Zawodny (who wrote a book on Mysql and also contributed tools to the project). Microsoft realizes that they are not only loosing ground in the search industry fast but they also lost market share in server technology to zend (PHP) and other opensource products. If they want to keep there market share with Windows Server I think bringing in a lot of these brilliant Yahoo developers would keep them on the right track in making sure they integrate well with the open source items.
7. Video - Between Yahoo Video and Microsoft’s Soapbox They might be able to combine for a decent share of the video market. Why is the video market important - 2 words - video advertising. I took part in the beta test when Google did a trial run of video ads and then 2 months later they buy out utube… ya… video advertising. Ad Volume ++
8. Community properties - Yahoo has yahoo groups which numbers rival close to Myspace. Never heard of groups.yahoo.com ? Ohh yea you forgot about that huh? Instantly you have millions of people to show more ads to! Ad Volume++
9. Business Directory - Microsoft Just gave up there Business Directory efforts. Yahoo has always rocked it with there paid inclusion directory. Its by far the most respected business directory on the internet. Even at 300$ per year fee webmasters line up all day to submit there websites. Mean while Google’s Business directory is a laughing stock being powered by the corrupt DMOZ.
10. Yahoo Just cleaned house. It seems to me this makes a merger that much easier with less chiefs to merge.
Our money is on Q2 2007 for the hostile takeover to occurr, maybe Q3 depending on the growth curve of Vista and Adcenter advertiser scalability needs.
read more | digg story
One Response to “10 Reasons Why Microsoft Will Acquire Yahoo In 2007”
Leave a Reply
You must be logged in to post a comment.
January 9th, 2007 at 5:47 am
Just a thought.
Perhaps MS should consider, as an alternative to $80 billion Y! price tag.
Don’t get me wrong. MS buying Y! could still be a reality. However here’s a different idea that MS could consider.
MS should, in my opinion, purchase IAC Media (parent company to Ask.com). IAC includes Expedia.com, Hotels.com, Gifts.com, TicketMaster… Not to mention Excite, Ask, MyWay, FunWebProducts. Home Shopping Network. Microsoft may spend close to the same as Y! but end up with a ton more stuff without gaining an entire portal on top of Windows Live and MSN.
With Ask, they get a quality search algorithm, trusted by sites that do not have search powered by Google or Yahoo already. Sites like Lycos.
On top of Ask, they get FunWebProducts. Smiley Central is the core product of FWP. I am amazed Microsoft doesn’t already have a stamp on something like that. PopSwatter, CurserMania, and a few other things also in that line… all under MS.
Ask is, in my view, a sitting duck out there in the SEM pond. Not one of the big three but still has an impressive array of products that may place MS back in the race.
I could be naive, so if I’m wrong, let me know.